Author Archives: Alex Broxson

‘If you think you know the answer, why do you keep asking the same question?’

I play a game called ‘Guess Who’ with my six-year-old. She thinks of a character, and I ask her 10 questions where the answer can be either ‘yes’ or ‘no’. My aim is to identify who the character is. Given that I know the books she reads, the films she watches, and the toys she plays with, you’d think I would win more often than not, but I don’t. Despite using everything I know about her, and my experience of playing the same game with her many times before, she still surprises me and takes great delight in telling me that I’m wrong when I finally make my guess. I wonder, are there parallels between the ‘Guess Who’ game and retail?