Customer Story: Hotelplan UK
Hotelplan UK is a specialist tour operator group offering adventure, ski, and walking holidays through brands like Explore Worldwide, Inghams, Inntravel, and Santa’s Lapland.
Despite their goal to deliver high-quality travel experiences for customers, multiple acquisitions left Hotelplan with fragmented data and little insight to guide strategic decisions. Hotelplan selected Clekt as its data partner of choice to deliver the following outcomes using the Snowflake platform:
- Centralisation of existing data: Booking information, reservations and customer data were migrated to Snowflake with incredibly high accuracy, bringing all Hotelplan data into one place.
- A single view of a customer: To understand the lifetime value of a customer, a single view was created. This relied upon standardisation of data, improvement of data quality, governance procedures and ease of accessibility to aid internal adoption.
- Data Visualisation: Clekt implemented Hotelplan’s preferred BI tool, enabling the finance team to report on trading performance accurately. This empowers the leadership team to make more informed, data-driven decisions.
- Scalable architecture: Hotelplan Group now have a platform that can grow with their business rather than create friction, but most importantly reduced the number of manual processes for teams improving efficiencies and data quality across the group.
Following the migration to Snowflake, Hotelplan’s IT team have found a reduction in requests for data from the organisation due to the increased accessibility and internal adoption of the new platforms. Brands that were previously working independently from one another are now sharing data in a collaborative way.
“Travel and hospitality organisations that invest in a robust data strategy not only accelerate efficiency and revenue gains, but also enhance the customer experience with personalised, timely messaging that drives loyalty and long-term value.”
2025 Trends for the Travel & Hospitality Industry
Customer expectations are changing. No matter the size of your organisation, customers are expecting an omnichannel experience and on-demand communication with their travel and hospitality provider from the moment of booking and beyond.
The utilisation of large language models (LLMs) to deliver personalised offers, travel status updates, optimise operations and more is set to become increasingly important in 2025.
Read Snowflake’s latest report looking at how travel and hospitality are adapting their data strategies to embrace AI.
