UK Data and AI Services partner; Clekt, has overhauled its brand identity and website to fuel ambitious growth plans.

Founded in 2020 by retail stalwarts CEO Andy Tudor, Chair Alan Morris and Non-Executive Ian Cray, Clekt was originally founded to create and deliver a data platform aimed at the retail and ecommerce market.

However, a strategic pivot in 2021 saw the company transform into a service-led organisation, delivering complex engineering and consultancy services exclusively aligned to US data platform Snowflake.

In recognition of its evolution, Clekt has invested into a new brand identity, reimagined value proposition and website to better serve its clients delivered by website and SEO experts Platform81, and B2B marketing consultancy Humanworks.

Clekt’s Head of Marketing, Claire Dickinson commented on the rebrand:

“Our new identity has been carefully developed to reflect the unique feeling of alchemy and magic Clekt bring to engagements, the genuine care our teams offer to customers when designing solutions, and our pragmatic approach towards complex projects.

We’re all exceptionally proud of our new identity and truly believe it offers an accurate reflection of who we are today, with room to grow into as we continue our journey.”