Travel Counsellors: Enriching the Customer Experience through Data
Travel Counsellors and Clekt have had a long-standing partnership in which Clekt have supported the organisational goal to position itself as a pioneer within the travel management sector for innovation and thinking around data. Providing a high-touch, high-tech service to their network of Travel Counsellors, they provide personalised corporate and leisure travel to circa 1 million passengers a year, totalling £1 billion pounds in revenue.
Travel Counsellors trade in six countries and support a diverse range of customers and clients around the globe which has been further expanded with the acquisition of The Travel Agent Next Door, a Canadian travel firm. The key for success is planted in data to provide a personalised experience for customers through My TC, TC Copilot and more.
Clekt’s CEO Andy Tudor dropped by the Travel Counsellors HQ in Manchester to chat with their CTO Jon Bauer and find out more about the partnership and long-term goals for their data strategy. Watch the full interview here.
“Having a partner can take your vision, move it on two or three spaces and then deliver and execute at pace with precision with quality, is a rare thing and Clekt have been able to help support us on that journey.”
Project Highlights:
1. With the help of Clekt, Travel Counsellors have retained circa £7-8m of annual revenue at risk of churn by enriching the customer experience.
2.Clekt enabled the integration of Travel Counsellors Travelogix and MyTC platform supporting over 250 x corporate travel advisors which contributes to an overall annual revenue stream of circa £250m growing by 15% year-on-year.
3.Through a long-term data strategy, Travel Counsellors are building a platform enabling the capture, harvest, mine, extraction, and then unleashing of pent-up value held in data. The primary outcome is to deliver highly enriched personal corporate or leisure travel experiences.
If you’d like to find out how Clekt can bring your goals to life, get in touch using the form below.
