“The opportunities for businesses within the advertising and media space to accelerate growth through their data is unmatched. Not only can they gain a significant competitive advantage, but they can optimise campaigns to boost effectiveness for clients and monetise insights to generate new income streams. We love to help creative organisations apply the same kind of thinking to their data strategies.”
2025 Data Trends for the Advertising, Media and Entertainment Industry
Despite a preconceived notion that businesses within the Advertising, Media and Entertainment sector are forward-thinking, early adopters of fashions and trends, surprisingly they are the ones trailing behind in generative AI deployment.
Trust concerns revolving around the accuracy of AI, combined with a fear of failing has resulted in an ever-growing gap between the competition. The opportunity has never been greater – for those firms ready to take a leap of faith.
Read Snowflake’s latest report to find out how businesses within the Advertising, Media and Entertainment sectors should be adapting their data strategies.
