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Utilise data to truly understand customers and drive profitability.
Leisure and hospitality covers a wide range of businesses, but what is consistent is that data really matters. There are so many different variables, from locality, to price optimisation during peak periods and the ability to forecast demand properly to drive profitability. All of this requires excellent access to data.
Managing different and diverse sites, targeting customers effectively, understanding true margin & true costs of running the business all come from near real-time access to data and the ability to surface this into genuine business intelligence.
In the leisure and hospitality sector we are able to:
Are you able to gain insight into your trading data by location or timings? With near real-time data insight we can support clients to amend offerings to provide meal or drink options that suit a particular market, or time of day. With many vendors now utilising digital display boards, ensure that you are capturing the right customers with the right offer as a result of your data insight.
With many vendors now continuing the expansion of routes to market through marketplace options or third party booking engines are you gaining the insight from these channels in addition to your on-site trading figures?
Do you have insight into your operational costs, margins and performance of new product launches?
The ability to have real-time insight enables operators to have true visibility on ROI, and therefore make decisions more quickly, based on truth over assumption. Allowing progression in areas that support growth, fully prepared for the increased demand this will drive.
To unlock your companys most important asset
and find out more about Clekt, please get in touch.