Why Data Matters

Most businesses are collecting vast amounts of data, but it is the ability to use this data effectively that will become ever more critical.

What do we mean by data?

Data is often viewed as something technical and complex, but at its simplest level, it is the information that powers your business. It powers business processes, customer experience and provides insights to shape company direction.

Most businesses are collecting vast amounts of data, but it is the ability to use this data effectively that is becoming ever more critical.

What are the impacts of bad access to data?

In too many businesses data is siloed and not accessible, symptoms of this might include:

  • New initiatives are expensive to launch, stifling innovation
  • Lack of real time visibility of key business metrics
  • A disjointed customer experience across different customer touch points
  • Reporting is often static leading to more questions, rather than driving intelligence-based decisions
  • Unnecessary operating costs for processes that really should be automated
  • Decisions are still made on gut feel rather than rigorously informed or tested
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What are the impacts of bad access to data?

In too many businesses data is siloed and not accessible, symptoms of this might include:

  • New initiatives are expensive to launch, stifling innovation
  • Lack of real time visibility of key business metrics
  • A disjointed customer experience across different customer touch points
  • Reporting is often static leading to more questions, rather than driving intelligence-based decisions
  • Unnecessary operating costs for processes that really should be automated
  • Decisions are still made on gut feel rather than rigorously informed or tested
2 Screen Coding

Across almost all sectors, customer expectations are becoming more demanding. Access to data in real time is imperative to power these experiences.

At the same time, technologies such as AI, Machine Learning and data science techniques are becoming more accessible, but well organised and managed data is a prerequisite.

Lots of companies have tried to respond to these challenges but have created a complex and expensive web of integrations and technologies that just are not efficient and are costly to operate.

How can Clekt help?

Do you want to develop a Data First Business? 

Drive a culture of Informed Decision Making driven by the data? 

At Clekt we offer have expertise to unlock the potential of your data. 

Creating a foundational central repository for all company data, driven by real time systems integration and giving access to rich analytics is the often first step of any organisations data journey.

We support businesses who want to maximise their investment in data, but who don’t want the overheads and complexity of a large internal team, or whose business processes are too complex to use “out of the box” tools.

Find out more here >
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To unlock your companys most important asset
and find out more about Clekt, please get in touch.

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