Missed Business Opportunities?

Posted on:

April 19th, 2023

Posted in:

Solving Business Challenges With Data

Do you realise an opportunity has been missed, either a moment too late or when the repercussions hit the bottom line?

Utilising data empowers businesses to plan, predict and be proactive, ensuring as many opportunities as possible are capitalised on.

Missed Opportunities

Regardless of your industry and market focus, there will be missed opportunities in your business including:

  • Lost sales due to product availability or capacity constraints
  • Investment in marketing campaigns which fail to deliver ROI
  • Customer churn remaining un-optimised due to unrecognised issues with customer experience, customer service or product issues
  • High employee turnover rates in place of the development of a loyal team of brand ambassadors working for the success of the business

Clarity of Product Availability    

Would you like to ensure product availability meets demand? This can be achieved through leveraging historical data and real-time customer behaviour and order data to accurately predict demand for any given line. Ensuring no sales are lost due to poor forecasting or delays in replenishing higher than expected demands.

Reduce Customer Churn

Customer churn impacts all businesses, but is particularly damaging for businesses that rely on long term or subscription revenue. By analyzing customer data, businesses can identify factors that contribute to customer churn, such as poor customer service or product issues, and take steps to address the issues.

Effective Marketing Campaigns

Would you like to ensure your marketing campaigns are effective, provide ROI and drive lead generation or sales?

Many businesses make significant investments in marketing campaigns that ultimately do not resonate with their target audience. By analysing customer data, businesses can gain insights into what their customers want and create more effective marketing campaigns that are more likely to generate leads and sales.

Lack of visibility of opportunities missed is a symptom of poor data accessibility and availability. This can be a changed!  

You can have visibility on the business metrics best positioned to drive meaningful change and drive growth.

Why not assess the scale of work required to optimise the accessibility & availability of your data? We can support you in this and help you release the commercial value your data holds. Get in touch.


For more on the wide array of symptoms of poor data access, quality and timeliness here, and how you can remedy these issues to drive performance and profitability within your business.

Contact us with any data related questions at info@clekt.co.uk or give us a call on +44(0)117 251 0064